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HELIOT EMIL

A conceptual project for HELIOT EMIL, featuring a publication on the brand’s creative vision and their SS23 collection, "Primal Substance." It also includes a one-minute video showcasing the brand and collection.

Disciplines

Publication Design

Team

Lim Zi Jie

Design Breakdown

Type Choice

The use of the bold typeface complements the brand's subversive Scandinavian and monochromatic aesthetic. HELIOT EMIL's clothing pieces all have a futuristic look, which aligns perfectly with the type choice I have selected.

Dynamic Layout

The layout reflects the design of the clothing, featuring ample spacing and subtle yet unique design accents. Each layout is distinct, dynamic, and engaging. This mirrors HELIOT EMIL's use of their brand logo consistently across their designs.

Book Sleeve Design

The book sleeve design draws inspiration from HELIOT EMIL pieces, which often feature curved designs with metal accents. The chosen material, a black leather-textured paper, conveys a sense of quality and luxury, mirroring the high-end nature of the brand.

Brand Video

The app includes a support system. I added a green accent color to the icon to indicate the active support ticket. The support section also mimics a regular texting app to enhance ease of use for users.

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