Project Giffy
Project Giffy is a service experience design initiative aimed at providing meaningful support to individuals living with dementia. The core focus of the project is to address one of the key challenges faced by people with dementia: the risk of becoming disoriented or lost, particularly when traveling outside familiar environments.
Disciplines
Service Design
Team
Lim Zi Jie
Chloe Ong Wen Chian
Amelia Rozario
Introduction
What is Go-To-Points?
Go-To-Points, an initiative by Dementia Singapore and AIC Singapore, are community “safe return” locations for individuals with dementia who may be lost. Staff at these points assist in reuniting them with their caregivers.
Current Problems
Go-To-Points
The Go-To-Points initiative faces a challenge with its posters, which are often overlooked due to their advertising-like appearance, excessive text, and small A4 size. These posters are placed in various locations, including malls and transport hubs.
Go-To-Points in Malls
Go-To-Points posters on digital screens in malls rotate every 3-5 seconds with other ads. The posters contain too much text to read in such a short time and don't stand out, resembling typical mall advertisements.
Go-To-Points Benches
We initially mistook the Go-To-Points wrapped seats for part of the initiative but found they were for the kindness seat campaign. The chairs aren’t effective for awareness, as people sit without reading, and the photo shows a bike part left on one, indicating the initiative’s low impact.
Go-To-Points Posters
We noticed two similar posters conveying the same information, which could cause confusion, making it hard to distinguish the official Go-To-Point poster from the advertisement.
Key Observation
Key Observations are derived by the research done above.
Efficiency
Dementia Go-To-Points are not being used efficiently because they are often ignored by commuters.
Unclear information
The information and design of the posters are inconsistent and the information is unclear.
Confusion
The poster designs looks like advertisements, making it difficult for people to recognize them as Dementia Go-To-Points.
User Research
Interviews
We have conducted interviews with caretakers, to further understand their point of view as caretakers of a dementia person. Here are the key quotes that were taken from each interview.
“We are just very worried, we don’t really care about the stigma. She got lost for a couple of hours and we were very panicked.”
Junkai & Dad
“I’ve never noticed the Dementia Go-To-Points until we started this project.”
Wei Ren
Project Goal
Our project outcome is to prevent people with dementia from getting lost. We achieve this goal by overhauling and redesigning the entire Go-To-Points process making it more streamlined and efficient.
The Users
User Persona
We've developed three distinct personas representing varying perspectives of individuals who will be impacted by the Go-To-Points initiative. Our three personas encompass: 'the person with dementia', 'the caretaker', and 'the member of the public'.
Problem Statement
The dementia go-to-point initiative isn't reaching enough people, making it challenging for those with dementia and their caregivers. The communication and awareness of these points need improvement, and should be well known by everyone in Singapore.
Hypothesis
To make Go-To-Points more effective, we plan to raise awareness, improve their effectiveness, and upgrade their design. This will improve their visibility and help people with dementia return safely.
The Solution
2 Phase Solution
We have devised a two-phase solution leveraging NFC technology. In Phase 1, we will concentrate on raising awareness through education and campaigning efforts. Phase 2 will involve the official launch of the NFC Pin designed for individuals with dementia, aimed at making them easily identifiable and facilitating their transportation to the Go-To-Points.
Project Breakdown
Phase 1
In phase 1, we organized a roadshow to raise awareness about Go-To-Points and dementia. It featured activities, games, and a redemption counter where attendees could claim free merchandise by sharing a photo on Instagram. The event also educated visitors about the Cara app and the upcoming NFC pin launch.
Can You Spot Giffy? (CARA App UI)
The treasure hunt game encourages engagement by having players find and scan #SpotGiffy QR codes around Singapore to earn points and collectables. Points can be redeemed for vouchers from CARA App sponsors, while collectables allow users to dress up Giffy and share creations on Instagram. This game primes users to recognize Giffy and identify the NFC Pin when Phase 2 launches.
Project Breakdown
Phase 2
In Phase 2, our primary focus is to launch the NFC Clothing Pin and integrate additional features into the CARA app to complement its functionality with the NFC Pin. Moreover, we will introduce the Phase 2 game of the app titled 'Can you help Giffy?'
NFC Collection (CARA App UI)
Users can collect their NFC Clothing Pin through the CARA app if they have missed the road show period. The app offers self collection as well as a delivery option.
NFC Setup (CARA App UI)
Setting up the NFC Clothing Pin is made simple using the app. Users will be guided through a step by step process with instructions displayed on the app.
Can You Help Giffy? (CARA App UI)
Setting up the NFC Clothing Pin is made simple using the app. Users will be guided through a step by step process with instructions displayed on the app.
Go-To-Point Guider (Web App UI)
Tapping the phone on the NFC pin shows the person with dementia’s info. Clicking "Help Me" sends an SMS to the caregiver, notifying them the person is found and heading to the nearest Go-To-Point. The app guides the helper with AR navigation, and upon arrival, they tap the Go-To-Point scanner to complete the journey and claim rewards via the CARA app.
What’s Next
Long Term Plan
We envision long-term integration of Giffy games into the CARA app, unlocking opportunities for future developments. Dementia Singapore could host Instagram fashion contests, create festive event collections, and introduce limited edition collectibles, fostering continuous innovation and engagement.
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