EventID
EventID is part of my Final Year Project. EventID is a ticketing app that uses NFT and blockchain technology to fight ticket fraud while enhancing fan experiences. It acts as a digital event passport, offering collectible stamps and memorabilia. Fans can earn, trade, and customize digital collectibles, turning ticketing into a secure, interactive, and memorable journey.
Disciplines
UX/UI
Team
Lim Zi Jie
Problem Statement
Event-goers frequently face challenges securing tickets due to high demand and the prevalence of scams in secondary markets. Additionally, many attendees wish for a way to relive the special moments of the events they experience.
Target Audience
The target audience includes avid concertgoers and individuals who have experienced ticket scams.
EventID is designed for passionate concertgoers seeking secure, seamless ticketing experiences, especially those who have faced issues with ticket fraud or scams.
Secondary Research
Ticketing Scams
To understand the scale of ticketing scams, I researched articles and reports highlighting their prevalence and impact.
Eras Tour
Based on the Straits Times article, over $538k was scammed in 10 weeks to Taylor Swift concert tickets in Singapore.
$1.1 million lost
Based on Today Online, at least $1.1 million lost to concert ticket scams over past year
Scamming Methods
Scammers typically rely on two common methods to deceive ticket buyers.
Ticket Manipulation
This type of fraud involves scammers using software like Adobe Acrobat or Photoshop to alter the information on a concert ticket they’re selling.
Ticket Duplication
In this scam, the ticket’s QR code or barcode is duplicated and sold to multiple buyers, resulting in only one person being able to enter the event.
User Research
Interviews
I conducted interviews from 10 different concert go-ers as well as victims that got scammed from purchasing concert tickets, and both groups have similar sentiments.
Soldout Tickets
Many concertgoers, eager to attend a specific show, often turn to alternative methods when they miss out on official ticket sales.
Secondary Marketplace
One of the most common places people get scammed is resale marketplaces like Carousell, where trust between buyers and sellers is often lacking.
Chat Groups
Many ticket sellers are active in fan chat Telegram groups, but purchasing tickets through these channels involves significant risks.
User Journey
User Persona
Drawing from the information above, I developed a basic user persona to illustrate the general journey of a concert go-er experiencing a scam. The users in this journey are based on real-life scenarios to ensure accuracy and relevance.
Solution to Scam
Reasons of using NFTs
There are 2 reasons to why I want to use Blockchain and NFT technology to combat ticketing fraud.
Immutable
NFTs and blockchain is immutable meaning that it is something unique and can’t be replaced, replicated or manipulated.
Tracable
NFTs are also traceable, which increase ticket transparency. Users will be able to see where the ticket comes from all the way back to it’s source.
Additional Layer of Security
NFTs essentially is adding an additional layer to a digital file to achieve what was not possible before, telling the original from the replicated file.
The Idea
The goal is to create a safer and an engaging ticketing experience with using NFT technology.
How do we make ticketing more engaging?
Collectibles Research
Event Collectables
I have found out that event collectables is actually a huge thing amongst concert go-ers, and this is one of the venue that I can tap into to make ticketing experience more interesting.
Motivations On Collecting
There are many different reasons why people collect something. Based on my interviews with 10 participants, I have uncovered that these 5 key-points are the main reasons why concert go-ers collect these collectibles with the biggest reason which is sentimental value.
User Research
Physical Collectibles Pain Points
While interviewing with participants, participants mentioned on the pain points that they encountered when collecting physical collectibles.
Damagable
Physical collectibles are prone to wear and tear, fading, or accidental damage over time.
Losing It
Owners often worry about misplacing or losing their collectibles, especially valuable or limited-edition items.
Takes up physical space
Collectibles can take up significant physical space, making them hard to store or display, especially in small living areas.
Not convenient
It’s not practical to bring physical collectibles everywhere or share them easily with others.
Problems with Digital Collectibles
However, with those pain-points that were mentioned for physical collectibles, many participants still lean towards physical collectibles mainly for these reasons.
Intangible
Digital collectibles lack a physical presence, making them feel less real or emotionally valuable to some users.
Inability to display
They can’t be easily showcased in physical spaces like homes or offices, limiting their visibility and impact.
Not engaging
Users can’t touch, use, or interact with digital collectibles in a meaningful way, which lessens the emotional connection.
Bridging the Gap
Element of Interactivity
While interviewing the participants, I realized there was a reoccurring theme, where interactivity is such a important part in a collectible, where it is missing from Digital Collectibles.
“Interaction is a big part for me, like of course physical, physical things will have more interactions and more connection. I would feel like there's more sentimental value to it.”
Aaron Yong
“When you talk about interactivity, it also plays a huge part because when you are able to interact with it, or you are able to see it, let's say see it first, you see it, you admire it, you say, hey, this is something that I want.”
Nigel Koh
Market Research
Failed Digital Collectibles
Many people perceive NFTs as useless because most projects lack true interactivity. To be seen as valuable, people need to understand and experience a clear, meaningful use case.
Additionally, many NFT projects try to force utility, often tying it to experiences outside the blockchain ecosystem. These efforts tend to fail, as the value feels disconnected from the core technology.
Interactable Digital Collectibles
The following showcases different types of digital collectibles that feature real elements of interactivity. Interactivity gives people a meaningful reason to engage, especially in the context of digital collectibles and these examples serve as proof of its success.
In-game skins
Based on Yahoo Finance, as of 2023, the game skin market was valued at $50 billion. Their popularity is driven by personalization and social status in games.
Gacha Items
According to Yahoo Finance, the global market value of gacha games was $452 million in 2023
Emoji and Chat Stickers
Based on Korea Herald, KakaoTalk emoticons in the mobile messenger have raised $586 million
Precedents
How do we digitize these collectibles?
A quick Reddit search on concert fandom reveals the lengths fans go to when collecting concert memorabilia. In these cases, here are two examples of confetti collected during concerts and repurposed in creative ways.
Rythm Hive
A digital example of this is a game called Rhythm Hive, where fans are rewarded with collectibles by playing a rhythm-based game. These collectibles can then be used to decorate their own digital scrapbook, adding a personal and interactive touch.
User Journey
User Persona
A second persona is created based on concert go-ers who collects event items. The users in this journey are based on real-life scenarios to ensure accuracy and relevance.
Challenge Statement
To design a service that ensures fans can purchase tickets securely while offering an engaging experience that provides event collectibles as memorabilia, inspiring creativity and personal expression.
Ideation
Features Planning
To proceed with the app, I mapped out key features that align with the goal of solving the core problem.
I then shortlisted the previously listed features and mapped them out to ensure they work cohesively together.
Login Flow
I aimed to make the login process as simple as possible while maintaining security. Inspired by OpenSea, this flow removes the need for traditional sign-ups or passwords, reducing friction and eliminating tedious steps in the sign-in experience.
User Flow Map
Based on the feature set, I mapped out the app’s navigation to visualize how users move from page to page. This helped ensure a smooth, intuitive experience while identifying any potential friction points early in the design process.
Low-Fi Wireframes
These wireframes reflect my early thinking around the research insights and project goals. They gave me a clearer picture of how the app might function, allowing me to map out the core features and overall structure before moving into high-fidelity design.
Mid - High Fidelity Progression
I explored different design directions to shape the app’s look and feel. Balancing a passport-centric UI was challenging, and visual changes evolved alongside functional refinements. Each iteration improved clarity, usability, and alignment with the app’s core features.
User Testing
I conducted user testing with four participants, assigning specific tasks to assess the app’s usability and overall flow. After the sessions, I gathered feedback on the overall concept as well where responses were positive, indicating that the concept well-received.
Improvements
Key Improvements
Following user testing, several key areas for improvement were identified. These changes focused on enhancing usability and resulted in a smoother, more intuitive user experience.
Icon Changes (Leaderboard)
Testing showed that users struggled to locate the leaderboard and navigate to other users’ passports. The issue stemmed from the leaderboard icon, which resembled a data chart and was mistaken for an analytics feature.
Passport Selection Changes
Testing revealed a flow issue, users couldn’t return to the home screen from this page. To resolve it, I added a back button, updated the layout, and also introduced a background layer to the "Change Skin" button to improve its clarity and distinguish it from the adjacent "Apple Wallet" button.
Marketplace Writeup Changes
Users had trouble distinguishing between the primary and secondary marketplace buttons due to unclear copy. I resolved this by using more direct labels, improving navigation clarity.
Wallet Changes
When testing, there was a similar comment made by multiple people that the collectibles and the tickets has not enough clear distinction. To remedy that I added a divider line in between the sections.
During testing, I found that a simple divider wasn't enough to differentiate the two sections. I explored using collectible in buttons instead, initially without the concert logo (v1). However, AB testing revealed a loss of context, so I refined the final version to include both the collectibles and the concert logo for better clarity.
