Resume

EventID

EventID is part of my Final Year Project. EventID is a ticketing app that uses NFT and blockchain technology to fight ticket fraud while enhancing fan experiences. It acts as a digital event passport, offering collectible stamps and memorabilia. Fans can earn, trade, and customize digital collectibles, turning ticketing into a secure, interactive, and memorable journey.

Disciplines

UX/UI

Team

Lim Zi Jie

Problem Statement

Event-goers frequently face challenges securing tickets due to high demand and the prevalence of scams in secondary markets. Additionally, many attendees wish for a way to relive the special moments of the events they experience.

Target Audience

The target audience includes avid concertgoers and individuals who have experienced ticket scams.

EventID is designed for passionate concertgoers seeking secure, seamless ticketing experiences, especially those who have faced issues with ticket fraud or scams.

Secondary Research

Ticketing Scams

To understand the scale of ticketing scams, I researched articles and reports highlighting their prevalence and impact.

Eras Tour

Based on the Straits Times article, over $538k was scammed in 10 weeks to Taylor Swift concert tickets in Singapore.

-> Straits Times

$1.1 million lost

Based on Today Online, at least $1.1 million lost to concert ticket scams over past year

-> Today Online

Scamming Methods

Scammers typically rely on two common methods to deceive ticket buyers.

Ticket Manipulation

This type of fraud involves scammers using software like Adobe Acrobat or Photoshop to alter the information on a concert ticket they’re selling.

Ticket Duplication

In this scam, the ticket’s QR code or barcode is duplicated and sold to multiple buyers, resulting in only one person being able to enter the event.

User Research

Interviews

I conducted interviews from 10 different concert go-ers as well as victims that got scammed from purchasing concert tickets, and both groups have similar sentiments.

Soldout Tickets

Many concertgoers, eager to attend a specific show, often turn to alternative methods when they miss out on official ticket sales.

Secondary Marketplace

One of the most common places people get scammed is resale marketplaces like Carousell, where trust between buyers and sellers is often lacking.

Chat Groups

Many ticket sellers are active in fan chat Telegram groups, but purchasing tickets through these channels involves significant risks.

User Journey

User Persona

Drawing from the information above, I developed a basic user persona to illustrate the general journey of a concert go-er experiencing a scam. The users in this journey are based on real-life scenarios to ensure accuracy and relevance.

Solution to Scam

Reasons of using NFTs

There are 2 reasons to why I want to use Blockchain and NFT technology to combat ticketing fraud.

Immutable

NFTs and blockchain is immutable meaning that it is something unique and can’t be replaced, replicated or manipulated.

Tracable

NFTs are also traceable, which increase ticket transparency. Users will be able to see where the ticket comes from all the way back to it’s source.

Additional Layer of Security

NFTs essentially is adding an additional layer to a digital file to achieve what was not possible before, telling the original from the replicated file.

The Idea

The goal is to create a safer and an engaging ticketing experience with using NFT technology.

How do we make ticketing more engaging?

Collectibles Research

Event Collectables

I have found out that event collectables is actually a huge thing amongst concert go-ers, and this is one of the venue that I can tap into to make ticketing experience more interesting.

Motivations On Collecting

There are many different reasons why people collect something. Based on my interviews with 10 participants, I have uncovered that these 5 key-points are the main reasons why concert go-ers collect these collectibles with the biggest reason which is sentimental value.

User Research

Physical Collectibles Pain Points

While interviewing with participants, participants mentioned on the pain points that they encountered when collecting physical collectibles.

Damagable

Physical collectibles are prone to wear and tear, fading, or accidental damage over time.

Losing It

Owners often worry about misplacing or losing their collectibles, especially valuable or limited-edition items.

Takes up physical space

Collectibles can take up significant physical space, making them hard to store or display, especially in small living areas.

Not convenient

It’s not practical to bring physical collectibles everywhere or share them easily with others.

Problems with Digital Collectibles

However, with those pain-points that were mentioned for physical collectibles, many participants still lean towards physical collectibles mainly for these reasons.

Intangible

Digital collectibles lack a physical presence, making them feel less real or emotionally valuable to some users.

Inability to display

They can’t be easily showcased in physical spaces like homes or offices, limiting their visibility and impact.

Not engaging

Users can’t touch, use, or interact with digital collectibles in a meaningful way, which lessens the emotional connection.

Bridging the Gap

Element of Interactivity

While interviewing the participants, I realized there was a reoccurring theme, where interactivity is such a important part in a collectible, where it is missing from Digital Collectibles.

“Interaction is a big part for me, like of course physical, physical things will have more interactions and more connection. I would feel like there's more sentimental value to it.”

Aaron Yong

“When you talk about interactivity, it also plays a huge part because when you are able to interact with it, or you are able to see it, let's say see it first, you see it, you admire it, you say, hey, this is something that I want.”

Nigel Koh

Market Research

Failed Digital Collectibles

Many people perceive NFTs as useless because most projects lack true interactivity. To be seen as valuable, people need to understand and experience a clear, meaningful use case.

Additionally, many NFT projects try to force utility, often tying it to experiences outside the blockchain ecosystem. These efforts tend to fail, as the value feels disconnected from the core technology.

Interactable Digital Collectibles

The following showcases different types of digital collectibles that feature real elements of interactivity. Interactivity gives people a meaningful reason to engage, especially in the context of digital collectibles and these examples serve as proof of its success.

In-game skins

Based on Yahoo Finance, as of 2023, the game skin market was valued at $50 billion. Their popularity is driven by personalization and social status in games.

-> Yahoo Finance

Gacha Items

According to Yahoo Finance, the global market value of gacha games was $452 million in 2023

-> Yahoo Finance

Emoji and Chat Stickers

Based on Korea Herald, KakaoTalk emoticons in the mobile messenger have raised $586 million

-> The Korea Heraled

Precedents

How do we digitize these collectibles?

A quick Reddit search on concert fandom reveals the lengths fans go to when collecting concert memorabilia. In these cases, here are two examples of confetti collected during concerts and repurposed in creative ways.

Rythm Hive

A digital example of this is a game called Rhythm Hive, where fans are rewarded with collectibles by playing a rhythm-based game. These collectibles can then be used to decorate their own digital scrapbook, adding a personal and interactive touch.

User Journey

User Persona

A second persona is created based on concert go-ers who collects event items. The users in this journey are based on real-life scenarios to ensure accuracy and relevance.

Challenge Statement

To design a service that ensures fans can purchase tickets securely while offering an engaging experience that provides event collectibles as memorabilia, inspiring creativity and personal expression.

Ideation

Features Planning

To proceed with the app, I mapped out key features that align with the goal of solving the core problem.

I then shortlisted the previously listed features and mapped them out to ensure they work cohesively together.

Login Flow

I aimed to make the login process as simple as possible while maintaining security. Inspired by OpenSea, this flow removes the need for traditional sign-ups or passwords, reducing friction and eliminating tedious steps in the sign-in experience.

User Flow Map

Based on the feature set, I mapped out the app’s navigation to visualize how users move from page to page. This helped ensure a smooth, intuitive experience while identifying any potential friction points early in the design process.

Low-Fi Wireframes

These wireframes reflect my early thinking around the research insights and project goals. They gave me a clearer picture of how the app might function, allowing me to map out the core features and overall structure before moving into high-fidelity design.

Mid - High Fidelity Progression

I explored different design directions to shape the app’s look and feel. Balancing a passport-centric UI was challenging, and visual changes evolved alongside functional refinements. Each iteration improved clarity, usability, and alignment with the app’s core features.

User Testing

I conducted user testing with four participants, assigning specific tasks to assess the app’s usability and overall flow. After the sessions, I gathered feedback on the overall concept as well where responses were positive, indicating that the concept well-received.

Improvements

Major Improvements

Following user testing, several key areas for improvement were identified. These changes focused on enhancing usability and resulted in a smoother, more intuitive user experience.

Login Flow

I aimed to make the login process as simple as possible while maintaining security. Inspired by OpenSea, this flow removes the need for traditional sign-ups or passwords, reducing friction and eliminating tedious steps in the sign-in experience.

User Flow Map

Based on the feature set, I mapped out the app’s navigation to visualize how users move from page to page. This helped ensure a smooth, intuitive experience while identifying any potential friction points early in the design process.

Low-Fi Wireframes

These wireframes reflect my early thinking around the research insights and project goals. They gave me a clearer picture of how the app might function, allowing me to map out the core features and overall structure before moving into high-fidelity design.

Mid - High Fidelity Progression

I explored different design directions to shape the app’s look and feel. Balancing a passport-centric UI was challenging, and visual changes evolved alongside functional refinements. Each iteration improved clarity, usability, and alignment with the app’s core features.

User Testing

I conducted user testing with four participants, assigning specific tasks to assess the app’s usability and overall flow. After the sessions, I gathered feedback on the overall concept as well where responses were positive, indicating that the concept well-received.

Improvements

Major Improvements

Following user testing, several key areas for improvement were identified. These changes focused on enhancing usability and resulted in a smoother, more intuitive user experience.

Design Breakdown

Easy On-boarding

We designed a simple 2-step onboarding process to ensure ease of use. First, users select their preferred language, addressing the need for localization as not all aging adults speak English. Next, they set their monthly budget goal. After these quick steps, they can immediately start using the app with a tailored, user-friendly experience.

Increased Type Sizes

With vision of aging adults in mind, most adults needs reading glasses at the age of 50 and above. We wanted to create something with a larger based type size with our default to be 20px, to increase readability yet still maintaining good design structure and layout.

Speech to Expense

We simplified the expense tracking experience by focusing on essentials, creating a user-friendly tool. To address our audience's needs, we introduced Speech to Expense, allowing users to track expenses with a single tap and voice input. The home screen is designed to be intuitive, ensuring ease of use for those less familiar with technology.

Colour Coded Inputs

Financial tracking can be confusing especially if there is a long list of items to look at. To simplify it, we've color-coded inputs into categories (e.g., clothing, gadgets, food) and added icons for easier identification. Filter tags at the top make browsing inputs even more efficient.

Tracking Goals

We also added a feature that tracks overall monthly spending with a weekly breakdown. The app will notify users if they fall into the top spending percentile in Singapore, encouraging them to save more.

Design Breakdown

Easy On-boarding

We designed a simple 2-step onboarding process to ensure ease of use. First, users select their preferred language, addressing the need for localization as not all aging adults speak English. Next, they set their monthly budget goal. After these quick steps, they can immediately start using the app with a tailored, user-friendly experience.

Increased Type Sizes

With vision of aging adults in mind, most adults needs reading glasses at the age of 50 and above. We wanted to create something with a larger based type size with our default to be 20px, to increase readability yet still maintaining good design structure and layout.

Speech to Expense

We simplified the expense tracking experience by focusing on essentials, creating a user-friendly tool. To address our audience's needs, we introduced Speech to Expense, allowing users to track expenses with a single tap and voice input. The home screen is designed to be intuitive, ensuring ease of use for those less familiar with technology.

Colour Coded Inputs

Financial tracking can be confusing especially if there is a long list of items to look at. To simplify it, we've color-coded inputs into categories (e.g., clothing, gadgets, food) and added icons for easier identification. Filter tags at the top make browsing inputs even more efficient.

Tracking Goals

We also added a feature that tracks overall monthly spending with a weekly breakdown. The app will notify users if they fall into the top spending percentile in Singapore, encouraging them to save more.

Final Design

Next Project

Freshlabs.

Designed by Lim Zi Jie © 2025